Last Updated: December 16, 2025
At AM Fire Protection Services, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
1. Information We Collect
Personal Information You Provide
When you interact with our website or request our fire protection design services, we may collect the following personal information:
- Contact Information: Name, email address, phone number, company name, and mailing address
- Project Details: Information about your fire protection needs, building specifications, and project requirements
- Communication Records: Messages you send through our contact forms, emails, or other correspondence
- Professional Information: Job title, company affiliation, and other relevant business details
Information Collected Automatically
When you visit our website, we automatically collect certain information through cookies and similar technologies:
- Device Information: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on pages, links clicked, and other navigation patterns
- Analytics Data: We use Google Analytics to understand how visitors use our website, including traffic sources, user behavior, and site performance metrics
2. How We Use Your Information
We use the information we collect for the following purposes:
- Provide Services: To respond to your inquiries, process quote requests, and deliver fire protection design services
- Communication: To contact you about your projects, answer questions, and provide customer support
- Marketing: To send you newsletters, promotional materials, industry updates, and information about our services (you can opt-out at any time)
- Website Improvement: To analyze website traffic, improve user experience, and optimize our content
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Business Operations: To maintain records, prevent fraud, and protect our legal rights
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Google Analytics cookies help us understand visitor behavior and improve our website
- Marketing Cookies: Used to deliver relevant content and measure campaign effectiveness
You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: We may share information with trusted third-party vendors who assist us with website hosting, email delivery, analytics, and other business operations. These providers are contractually obligated to protect your information.
- Legal Requirements: We may disclose information when required by law, court order, or legal process, or to protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
- With Your Consent: We may share information with your explicit permission for specific purposes.
5. Third-Party Services
Our website uses the following third-party services that may collect information:
- Google Analytics: Collects anonymous usage data to help us understand website traffic and user behavior. Google’s privacy policy is available at https://policies.google.com/privacy
- Email Service Providers: We use third-party email platforms to send newsletters and marketing communications. These providers have their own privacy policies.
6. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure server infrastructure and encrypted data transmission
- Access controls and authentication procedures
- Regular security assessments and updates
- Employee training on data protection practices
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-Out: Unsubscribe from marketing emails at any time using the unsubscribe link in our emails
- Data Portability: Request your data in a portable format (where applicable)
- Object: Object to certain processing of your personal information
To exercise any of these rights, please contact us using the information provided below.
8. Marketing Communications
If you provide your email address, we may send you marketing emails about our services, industry news, and fire protection updates. You can opt out of marketing communications at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us directly at support@amfireprotectionservices.com
Please note that even if you opt out of marketing emails, we may still send you transactional messages related to our services.
9. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect and how it’s used
- Right to request deletion of your personal information
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
10. Children’s Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
11. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.
12. International Data Transfers
AM Fire Protection Services is based in the San Francisco Bay Area, California, USA. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
13. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new “Last Updated” date. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
AM Fire Protection Services
San Francisco Bay Area, California
Email: mike@amfireprotectionservices.com
We will respond to your inquiry within a reasonable timeframe.
Your Consent: By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy.